Whitespark is an established local SEO company with software (rank tracking and grids, a citation finder, review tools, profile management) and done-for-you services including citation building and Google Business Profile reinstatement. It also publishes the Local Search Ranking Factors survey. SEO Near You is a free one-page website grader with guides for industrial businesses; it's a starting point, not a replacement.
What is Whitespark?
Software and services. Listed on its homepage (checked on their website on 27 October 2026):
- Local Rank Tracker and local ranking grids
- Local Citation Finder
- Reputation Builder for reviews
- SEO services, citation building, and Google Business Profile reinstatement
- The Local Search Ranking Factors research
See Whitespark's own site for current features and pricing; we don't quote prices because they change.
Side by side
| Whitespark | SEO Near You | |
|---|---|---|
| Price to start | Paid tools and services (free tools too) | Free, no signup |
| Done-for-you services | Yes | Not yet: human-reviewed audit on a waitlist |
| Citation tools | Yes | Guide only |
| Website on-page checks | As part of services | Yes: 10 checks |
| Industrial-specific guides | General local SEO | Yes |
When is Whitespark the better choice?
- You want an experienced team to build citations or recover a suspended profile.
- You need ongoing rank tracking or review tools.
- You run many locations or a franchise.
What does SEO Near You do differently?
- A free, instant website check with no account.
- Guides written for yards, plants and trade contractors specifically.
- A service-area page planner that runs in your browser.
Today, SEO Near You is a set of free tools and guides. A human-reviewed audit service is planned but not open; there's a waitlist.
The short version
If you want a proven team to do citation or profile work now, Whitespark sells that. Use our grader and guides to understand your website first, whoever you hire.