Get found by buyers searching near your yard.
SEO Near You is local SEO for industrial and trade businesses: pallet yards, recyclers, roll-off rental, machine shops, equipment rental and commercial contractors. Start with a free grader that reads your website the way a buyer's phone and an AI search engine do, and tells you what to fix.
What does a buyer see when they search "near me"?
A map with three businesses, then a list of links. Google says local results are based mainly on relevance, distance and popularity. You can't move your yard closer, but relevance is largely in your hands: what your website and Google Business Profile say you do, and where.
In the list of links, your page's title is the headline and its meta description is often the grey text underneath. Buyers decide in seconds. Here is the same fictional pallet yard twice:
Both snippets are mock-ups of a fictional business, drawn by us, not screenshots of Google.
Before: title "Home", no description
https://ridgelinepallet.example
Home
Welcome to our website! We are a family owned business dedicated to quality and service. Click here to learn more about…
After: says what, where and how to reach them
https://ridgelinepallet.example
Used & heat-treated pallets in Columbus, OH | Ridgeline Pallet Co.
Grade A and B 48x40s in stock, HT pallets for export, and free pickup of reusable pallets across Franklin County. Yard open Mon–Fri 7–4.
What does the free grader check?
Ten on-page signals on the one page you enter, each scored pass, warn or fail with the evidence we read. No made-up rankings, traffic numbers or "visibility scores". It doesn't see your Google Business Profile, and it says so.
Page title
The text in your page's <title> tag, which becomes the blue link in search results.
Meta description and indexing
The meta description (the grey text under your link) and any meta robots tag.
Main heading (H1)
The page's top heading, the first thing a visitor reads.
Name, address, phone
Your business name, a street address and a phone number written as text in the page, and whether the phone is a tap-to-call link.
LocalBusiness structured data
JSON-LD markup with a LocalBusiness type (or a subtype like Electrician or RecyclingCenter) and its fields.
Mobile viewport
The viewport meta tag that tells phones to lay the page out at device width.
Canonical URL
The <link rel="canonical"> tag that names the preferred address of this page.
Internal links
Links from this page to other pages on your own site, and whether any lead to contact, location or service pages.
Image alt text
The alt attribute on each <img> tag.
Page weight
The size of the HTML document itself and how many scripts it loads. We don't download your images, CSS or scripts.
Which fixes move an industrial business up in local search?
Most yards and contractors don't need more content or a new website. They need a few specific things done properly. Each page below explains the work, what you should get, and what nobody should do on your behalf.
Who is this for?
Owner-operators and office managers at industrial service businesses with one to fifty locations, whose buyers are within driving distance. Each industry page covers the searches buyers make, what the map pack shows, the pages your site needs, and a worked example on a fictional business.
- Pallet companiesPallet manufacturers, recyclers and used-pallet yardsRead →
- Recycling and scrapScrap yards, metal recyclers, cardboard and plastics recyclers, e-waste recyclersRead →
- Dumpster rentalRoll-off and dumpster rental companies, junk haulers with containersRead →
- Machine shopsCNC machine shops, fabricators, welding shops, contract manufacturersRead →
- Equipment rentalConstruction and industrial equipment rental yards, forklift and lift rentalRead →
- Commercial tradesCommercial HVAC, electrical, plumbing, refrigeration and fire-protection contractorsRead →
Is this free, and what does it cost to have it fixed?
The grader, the service-area page planner and every guide are free, with no account. A done-for-you, human-reviewed audit isn't open yet. If you'd like one, join the waitlist and we'll contact you when it opens. Joining commits you to nothing.
What we won't do, ever
- Promise rankings or "page 1"
- Write, buy or filter reviews
- Stuff keywords into your business name
- Build town-swap doorway pages
- Buy links or use private blog networks
- Keep your accounts in our name
Questions owners ask first
What is local SEO?
Local SEO is the work of making a business show up in the map pack and local results when nearby buyers search for what it does. It covers your website, your Google Business Profile, and your listings on other sites.
Does "near me" need to be on my website?
No. Google uses the searcher's location to answer "near me" searches. What you need are clear signals of what you do and where: your services, the areas you serve, and your name, address and phone as text that matches your Google Business Profile.
What does the free grader check?
One public page of your website, usually the homepage. It checks ten on-page signals: the title, meta description and indexing, the H1, name/address/phone, LocalBusiness structured data, the mobile viewport, the canonical URL, internal links, image alt text and page weight. Each comes back as pass, warn or fail with the evidence we read.
Does it check my Google Business Profile?
No. It grades your website only. It doesn't see your Google Business Profile, your rankings or your reviews, and it doesn't scrape Google.
What is NAP consistency?
NAP stands for name, address and phone. Consistency means writing them the same way everywhere they appear: your website, your Google Business Profile, Bing Places, Apple Business Connect and directories.