Excentric Creative Agency Ottawa https://excentric.ca Your Creative Partner Tue, 09 Feb 2021 15:08:09 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.2 Excentric is on a winning streak! https://excentric.ca/excentric-winning-streak/ Thu, 06 Jun 2019 16:33:17 +0000 http://excentric.ca/?p=2353 The Communicator Awards is the leading international awards program honouring creative excellence for communications professionals. The Award of Excellence and Award of Distinction is presented for projects that exceed industry standards in quality and achievement. The following 4 website design projects were selected as Communicator Award Winners by the Academy of Interactive and Visual Arts

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On the heels of being awarded Ottawa’s Favourite Marketing Company and Ranking in the Top 3 Marketing companies, Excentric is excited to continue the winning streak with picking up 3 Communicator Awards for 2019.

The Communicator Awards is the leading international awards program honouring creative excellence for communications professionals. The Award of Excellence and Award of Distinction is presented for projects that exceed industry standards in quality and achievement. The following 4 website design projects were selected as Communicator Award Winners by the Academy of Interactive and Visual Arts.

Communicator Award of Distinction

Nordion Website

Sotera Health Sustainability Report

Sotera Health Sample
Communicator Award of Distinction

Camcloud Website

Camcloud Website Sample
“I’m so proud of our achievements and growth over the past 15 years. I can only imagine what the next 15 years will bring.”
– VICTORIA ADAMS, PRINCIPAL, EXCENTRIC

Like what you see?

Contact us and tell us about the next project you need help with.

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New Beginnings https://excentric.ca/new-beginnings/ Wed, 05 Sep 2018 18:41:01 +0000 http://excentric.ca/?p=1827 It’s hard to believe that summer is almost over and that fall will soon be here. We have been very productive this summer at Excentric – a few notable highlights include launching a new website for Martello Technologies, developing partner web advertising kits for CAA, and designing a series of beautifully branded reports for Fairtrade America. With new clients coming on board and many new exciting projects on the horizon, I am happy to announce that Maria ...

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Hello

Say Hello To Maria,
our new content strategist
and account manager.

Maria Sturova - Content Strategist and Account Manager

It’s hard to believe that summer is almost over and that fall will soon be here. We have been very productive this summer at Excentric – a few notable highlights include launching a new website for Martello Technologies, developing partner web advertising kits for CAA, and designing a series of beautifully branded reports for Fairtrade America. With new clients coming on board and many new exciting projects on the horizon, I am happy to announce that Maria Sturova has joined our team. Maria is a senior-level Content Strategist and Account Manager who will be working with clients and helping us deliver our managed marketing services offering.

I first met Maria as a client. As Director of Marketing for a technology company, she hired Excentric to build a new corporate website. I was immediately impressed by Maria’s strategic yet creative marketing sense and loved her warm, professional manner. Maria is someone I knew I wanted to work with long term, so when the opportunity came about, I was excited to have her join our team.

Her nine years of marketing management experience in Ottawa’s technology sector coupled with skills in content marketing, email, and copywriting will be a great asset to our team, and our clients.

Get to Know Maria
We asked Maria a few ice breaker questions
to introduce her to our clients
and help them get to know her better.
How did you first get into marketing?

Growing up, I always loved art, math, and words, but I never knew of a career that would combine all three. My family was very much engineering or science-focused and I came upon marketing in university almost by accident. Now, I can’t imagine myself doing anything else!

What is the one thing you do for every client?

Good question. All clients are different and have different needs and priorities. But, with every client, I aim to simplify the complex. Marketing thinking demands a lot of creativity and creativity is stifled when there are too many pressing deadlines, confusing details, and stressful processes. My goal is to help reduce the clutter, organize, and simplify, to give our client the mental space to be creative.

What do you enjoy the most about your job?

I think it’s seeing the difference that marketing can make and being an integral part of that. I love watching the transformation as our clients’ brands mature, as they reach new audiences, and tell their story in a more effective way. I want everyone to know about the hard work and smart innovation that goes on behind the scenes at these companies.

Just for fun – what are you currently watching on Netflix?

I watch all British comedies that I can get my hands on. In fact, when I first went to the UK a few years ago, I realized that I had conditioned myself to expect anything that is said with a British accent to be funny. So, when I was overhearing people speaking on the street, I kept waiting for the punchline!

“Great things in business are never done by one person,
they’re done by a team of people.”
— STEVE JOBS

Maria will be working closely with me to launch a suite of packaged web-based marketing solutions and to lead our new range of FLEX marketing services, a subscription-based offering where clients set the direction and then sit back and let us take care of the details.

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Excentric named one of Ottawa’s Best Marketing Companies https://excentric.ca/excentric-named-one-ottawas-best-advertising-agencies/ Fri, 03 Aug 2018 01:59:23 +0000 http://excentric.ca/?p=1791 On July 31st we were excited to learn we had been selected by ThreeBestRated.ca as a top advertising agency in Ottawa. What does this mean? We asked Three Best Rated and learned the following: “Our 50-Point Inspection includes everything from checking reviews, ratings, reputation, history, complaints, satisfaction ...

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WHO ARE OTTAWA’S BEST ADVERTISING AGENCIES?

According to ThreeBestRated.ca,
Excentric is in the Top 3!

On July 31st we were excited to learn we had been selected by ThreeBestRated.ca as a top advertising agency in Ottawa. What does this mean? We asked Three Best Rated and learned the following: “Our 50-Point Inspection includes everything from checking reviews, ratings, reputation, history, complaints, satisfaction, trust and cost to the general excellence.”

We were evaluated based on our experience, achievements, responsiveness, specialization, plus 46 other criteria, and were among the top 3 in Ottawa!

“THANK YOU to our clients and business partners for their trust, support and 5-star reviews,” says Victoria Adams, Principal and Creative Director at Excentric. “And a big thank you to my amazing team! I’m proud of what we have achieved to date and excited for what’s yet to come!”

“Make it simple.
Make it memorable.
Make it inviting to look at.
Make it fun to read.”
– LEO BURNETT
So, what makes a great ad anyway?
  • Tell a good story
  • Make your ad stand out from the crowd
  • Make sure your company brand is front and centre

Excentric applies all these principles to advertising in a number of applications such as:
Magazine Ads, Billboard Ads, Web Ads, Social Media Ads etc.

Learn more about our Advertising Services or Contact Us to learn more.

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Top 3 WordPress Security Mistakes https://excentric.ca/top-3-wordpress-security-mistakes/ Tue, 24 Jul 2018 19:11:07 +0000 http://excentric.ca/?p=1702 Over the last 8 years the number of websites using WordPress has increased from 13% to 31%. While it hasn’t completely dominated the internet yet, WordPress use has grown consistently by 2-4% every year, and it is the most popular content management system (CMS) in use. As a WordPress user, this is good news and bad news. The good news is that with so many users, there is a strong community dedicated to the ...

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Over the last 8 years the number of websites using WordPress has increased from 13% to 31%. While it hasn’t completely dominated the internet yet, WordPress use has grown consistently by 2-4% every year, and it is the most popular content management system (CMS) in use. As a WordPress user, this is good news and bad news. The good news is that with so many users, there is a strong community dedicated to the improvement and development of the CMS. The bad news is that with so many users, WordPress sites are often targeted by hackers.

WordPress Security Mistakes
HERE ARE THE TOP THREE WORDPRESS SECURITY MISTAKES YOU MIGHT BE MAKING ON YOUR OWN SITE:

1
Ignoring WordPress and WordPress Plugin Update Notifications

Keeping plugins up to date is the most important thing you can do to keep your website safe.

It’s easy to ignore the notifications when you log in to your website, but every time you put it off, you are putting your website in danger. Hackers search for known vulnerabilities in plugins and old versions of WordPress and then scour the web to find websites using those old versions. Sucuri.net reported that 25% of the websites they cleaned were exploited through three popular WordPress plugins – all of which had available updates that could have prevented the websites from being hacked (Q1, 2016).

Keeping your website up to date is easier said than done. Updating WordPress core files can cause plugin compatibility issues. Updating plugins can “break” your website. Before you update anything, make sure you have your site backed up.

Pro Tip

PRO TIP: Keeping WordPress up to date is much easier if you have a staging environment for your website. In a staging environment you create a private copy of the latest version of your website. This allows you to update your WordPress and plugin files and test the effects without affecting your live site. Once you are sure everything is compatible and your site is working as expected, you can copy the files from your staging environment over to your live website.

WordPress Plugins Causing Hacks

2
Storing Website Backup Files where your Website is Hosted

If you don’t know if, how often, or where your website is being backed up, you should find out – NOW. Backups can save you thousands and thousands of dollars in website cleaning and recovery fees.

Free Backup Plugins for WordPress

There are a number of free WordPress backup plugins you can use to make sure your website is safe:

The safest way to store your backup files are to save them to an alternate server location like Dropbox, Google Drive or Amazon. If your website comes under attack, your backup files saved on a different server will be safe from infection. Depending on how your backups are setup, you will probably still want to keep a backup on your website server for easy backup creation and restoration when your website is affected by user error (e.g. accidentally deleting something). Creating a local backup before doing any website editing is excellent protection against user error.

Pro Tip

PRO TIP: If you don’t have a backup and your site ends up being hacked, contact your website host before you pay for a cleaning service. Some website hosts take backups of all of their hosting space regularly and will offer restoration from their backups for a fee. It may not be the most current version of your site, but it may be a cheaper option than having your site cleaned.

3
Using the Default WordPress Username

One of the most popular ways for a hacker to gain access to your website is by using a “Brute Force Attack”. This kind of attack involves a hacker finding your login page and using software to try and “guess” your credentials. If you are using the default “admin” username that is recommended during the WordPress setup, you are cutting their work in half!

  • Always use unique usernames coupled with strong passwords
  • Never create more logins that you need
  • Don’t assign more permissions than necessary to each user
  • Delete unused or obsolete logins
Pro Tip

PRO TIP: Installing a good security plugin like Wordfence can help protect against brute force attacks and many other vulnerabilities. Security plugins help protect you by limiting login attempts, enabling two factor authentication, and blocking known blacklisted IP addresses.

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Is your website at risk of being hijacked? https://excentric.ca/website-risk-hijacked-ssl/ Thu, 07 Jun 2018 14:18:50 +0000 http://excentric.ca/?p=1591 SSL Certificates: What are they? And why do I need one for my website? If you haven’t installed an SSL certificate yet, now is the time. Google has been encouraging website owners to make the switch to
HTTPS for quite a while. Starting in July 2018, Google will be displaying a “Not Secure” message in the browser URL field on websites that have not been secured yet.

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THE ANSWER IS YES IF YOU DO NOT HAVE AN SSL CERTIFICATE
INSTALLED ON YOUR WEBSITE.

SSL Certificate Shield

SSL CERTIFICATES:

WHAT ARE THEY? AND WHY DO I NEED ONE FOR MY WEBSITE?

If you haven’t installed an SSL certificate yet, now is the time. Google has been encouraging website owners to make the switch to HTTPS for quite a while. Starting in July 2018, Google will be displaying a “Not Secure” message in the browser URL field on websites that have not been secured yet:

Treatment of Unsecured Pages - Chrome

In Chrome 68, the omnibox will display “Not secure” for all HTTP pages. – Source: Chromium Blog

SSL Certificate Shield

Although there is no implementation date set yet, Chrome intends to make this messaging stronger over time. This is NOT what you want your customers to see as their first impression of your website.

Eventual treatment of unsecured pages in chrome

Source: Chromium Blog

Hold on… What is SSL?

Without getting too technical, SSL stands for Secure Sockets Layer. If you install an SSL certificate where you host your website, your website URL will start with “https” instead of “http”. This indicates a secure connection between your website and the visitor’s browser. Having a secure connection means that any information submitted on your website is encrypted before it’s sent to your web server so it can’t be hijacked by a third party.

Having a secure connection means that any information submitted on your website is encrypted before it’s sent to your web server so it can’t be hijacked by a third party.

Do I really need SSL?

I DON’T EVEN USE CHROME!

Maybe you don’t use Google Chrome so it doesn’t seem like a big deal to you – but as of April 2018, Chrome users account for 57% of the browser market share and their numbers are growing.

Even if you aren’t concerned about Chrome’s treatment of unsecured sites, privacy is becoming an increasingly important issue. In the past year we’ve seen companies like Facebook, eBay, Sears, Under Armour, Uber and many more all come under fire for data leaks. Even if the only information you collect on your website is contact information, you need to make sure there is no risk to your visitors. There has been a trend in legislation towards tighter regulation of personal data as it becomes clear how easy it is to misuse it.

Google Chrome Logo

Google accounts for 57% of browser market share

With over half of the world using Chrome, you should make sure that your site is secure.

What will happen if I don’t upgrade to SSL?

Higher Bounce Rates

Chrome users will see the warning that your site is insecure, and click back on their browser right away. This may cause a higher than normal bounce rate. A bounce rate is the percentage of visitors to your website who leave after viewing only one page for a short amount of time. A high bounce rate can contribute to lower search engine rankings because Google assumes the content on your page is not useful for the keyword being searched if a customer leaves your page quickly.

Lower Search Engine Rank

Your search engine ranking may drop slightly as Google will give secure websites preference in search results. This doesn’t mean that unsecured websites will fall to the bottom of the search results, but secured websites with similar ranking and authority will be shown before unsecured websites.

Low Trust Factor

Even if you don’t have an e-commerce website, if you are promoting a business or service and your website shows warnings that it’s not secure, you aren’t inspiring confidence in your brand. You may lose out on potential sales or leads without even realizing it.

Risking Customer Privacy

When you send unencrypted customer data back and forth between your website and the server, you have no way to protect your customer’s privacy. Depending on the type of data you collect, this could have major implications.

How much does an SSL certificate cost?

Cost can vary depending on the type of certificate you need and where you buy it from. The price can range from $4 a year to thousands of dollars for multi-domain and email server certificates. Some hosting providers include the cost in their hosting packages. The majority of people should be able to secure their website servers for under $100/yr.

Here are the three basic types of certificates that you can purchase:

Domain Validation (DV)

DV certificates confirm that the web pages are being served from the expected domain. There is no verification of the website owner, but the certificate verifies that they own the domain hosting the website. These can be issued within minutes and are generally under $10/year from discount providers. While not ideal for e-commerce websites, this type of certificate provides encryption suitable for basic websites.

Organization Validation (OV)

Before an OV certificate is issued, company credentials and website ownership are verified.This can take 1-3 days but provides customers with a higher level of trust. This is the type of certificate that would be suitable for most e-commerce websites.

Extended Validation (EV)

This type of certificate involves extensive verification of company credentials and can go so far as to check into bank accounts and business license registrations. An EV certificate signals the highest level of trust and when installed on your website your company name will appear in green before the web address in the browser. This is the type of certificate typically held by financial companies and other websites dealing with highly sensitive customer data. It can take 2-7 days to complete validation.

How do I install an SSL certificate?

Once you have purchased the right certificate, you can ask your website hosting company to install the certificate for you. This might be a service provided at an additional fee depending on your hosting package. You may also wish to ask your favourite agency (like Excentric) to do this for you.

Unfortunately, it’s not as simple as that. After your certificate has been installed, you will still see a warning that the site is not secure in your browser. To fix this, you will need to convert every link in the code of your website to every internal page, image, script and resource file to use http instead of https. Once complete, you will need to setup proper 301 redirects to indicate the new permanent URL of your website to Google and other web crawlers.

Ready to make your website secure?

WE MAKE HTTPS CONVERSION EASY!

Buy the certificate and leave the hard work to us. Use the contact form below to get a free quote.

[contact-form-7]

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Writing for SEO: the WHY and the HOW https://excentric.ca/writing-for-seo-the-why-and-the-how/ Wed, 16 May 2018 14:21:40 +0000 http://excentric.ca/?p=1550 Search Engine Optimization (SEO) is the process of increasing the visibility of any website, blog or online store on search engines, such as Google, Bing and Yahoo. But why is it so important?

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EXCENTRIC SHEDS LIGHT ON THE DO’S AND DONT’S OF WRITING FOR SEO

Search Engine Optimization (SEO) is the process of increasing the visibility of any website, blog or online store on search engines, such as Google, Bing and Yahoo. But why is it so important?

Globalization and a sheer explosion of Internet traffic and online data result in increased competition. More and more businesses, worldwide, are now competing for the same keywords. A search engine optimized site is essential to stand out from the crowd. SEO helps to increase keyword ranking and drive organic and referral traffic to your website. Having a presence in the top positions for the keywords also builds trust with your audiences.

There’s a definite need to write for SEO, to get people’s attention and to drive traffic to your website. Now that we answered the “Why”, shall we tackle the “How”? Unfortunately, it’s not as straight forward, and best practices have dramatically changed over the years.

Array

What NOT to do:

  • DO NOT keep up the bad practice of Keyword Stuffing
  • DO NOT jam a keyword in any tag possible
  • DO NOT just produce web copy for search engines, neglecting your target audience
  • DO NOT exact keyword match

Array

What should you do?

  • Content, content, content: Most importantly, focus on high quality content. What matters most is to solve the searcher’s query.
  • Intent matching has replaced exact keyword matching. Again, keep the end user in mind and try and figure out what the searcher’s intent is.
  • Tags: Include your keyword(s) in the title element and the body content. If possible, also include it in the H1 and H2, the URL field, the image alt attribute and the meta description.
  • Association: Aim to employ words, phrases and concepts that search engines would associate with the search query (for example, if you talk about New York neighbourhoods, name the boroughs).

“Marketing is a contest for people’s attention”
– Seth Godin

Feeling overwhelmed?

Try this five-step approach next time you are writing for SEO:

1.
Make a list of all the keywords your page is targeting.
Remember, they should all share the same intent.

2.
Define what the searchers are trying to accomplish when they search those queries.

3.
Visuals always help!
Create a visual layout of your page, allocating the keywords you identified.

4.
Write the page’s content.
Then review the keyword list and insert what’s missing.

5.
What’s your page’s hook? Don’t have one yet?
Craft one and add it to differentiate your page from others.

Still feeling lost?

We’ve got you covered! Our team at Excentric can assist you in optimizing your website.

Get started

Find out how Excentric SEO services can improve your search rankings.

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Excentric Wins 4 Communicator Awards https://excentric.ca/excentric-wins-4-communicator-awards/ Fri, 11 May 2018 13:52:56 +0000 http://excentric.ca/?p=1496 The Communicator Awards is the leading international awards program honouring creative excellence for communications professionals. The Award of Excellence and Award of Distinction is presented for projects that exceed industry standards in quality and achievement. The following 4 website design projects were selected as Communicator Award Winners by the Academy of Interactive and Visual Arts

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EXCENTRIC IS PROUD TO BE HONOURED FOR CREATIVE EXCELLENCE BY THE
COMMUNICATOR AWARDS

The Communicator Awards is the leading international awards program honouring creative excellence for communications professionals. The Award of Excellence and Award of Distinction is presented for projects that exceed industry standards in quality and achievement. The following 4 website design projects were selected as Communicator Award Winners by the Academy of Interactive and Visual Arts:

Martello Website Design: Award of Excellence

Martello Website Design and Development

Soul Yoga Website Design: Award of Excellence

Soul Yoga Website Design and Development

CGN Dasheng Website Design: Award of DISTINCTION

CGN Dasheng Website Design and Development

Royal Pacifica Retirement Website Design: Award of DISTINCTION

Royal Pacifica Website Design and Development
“At the end of the day, our best reward is getting to do what we love. Still, it’s exciting to be recognized by industry leaders as an exceptional marketing, advertising and creative agency.”
– VICTORIA ADAMS, PRINCIPAL, EXCENTRIC

Like what you see?

Learn more about Excentric Web Design Services.

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Meet Excentric’s New Technical Director https://excentric.ca/meet-excentrics-new-technical-director/ Tue, 24 Apr 2018 21:13:27 +0000 http://excentric.ca/?p=1463 We had Kristy answer a few ice breaker questions for this blog post to welcome her to the team and introduce her to our clients. Keep reading to learn more about our latest team member.

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A WARM WELCOME

April has been a busy month at Excentric. We have been making some big changes here and if you follow us on social mediayou probably saw that we welcomed Kristy to the Excentric team as Technical Director. Kristy previously developed websites with Excentric from 2009-2015 and we are ecstatic to have her back. With over 15 years of programming experience, Kristy will be leading our web development team assuring quality and best practice, as well as client satisfaction.

We had Kristy answer a few ice breaker questions for this blog post to welcome her to the team and introduce her to our clients. Keep reading to learn more about our latest team member.

What’s the first career you dreamed of having as a kid?

When I try to think back, I believe the first career aspiration I had was to be an Editor. I adored reading and I thought it would be really cool to get to read books all day at work. Then our family bought a computer and my aspirations definitely changed.

What’s one thing about you that surprises people?

My education. I am such a techie and I have been programming for most of my life. When people find out that I have a Bachelor of Arts with a Law major, it usually takes them by surprise. I never pursued a career in that field but I found that the most important take-away was the ability to think and write critically – a valuable skill in any field.

What does success mean to you?

That is a good question. To me, success is really about being able to be happy on a daily basis – at work and at home. Of course, we all have bad days but life is too short to be unhappy. Personally, the thing that affects my ability to be happy are my relationships with the people around me. I read a quote from Matthew Kelly recently that really spoke to me in this regard:

“The people we surround ourselves with either raise or lower our standards. They either help us to become the-best-version-of-ourselves or encourage us to become lesser versions of ourselves. We become like our friends. No man becomes great on his own. No woman becomes great on her own. The people around them help to make them great.

We all need people in our lives who raise our standards, remind us of our essential purpose, and challenge us to become the-best-version-of-ourselves.”

 

What is the most important personal attribute that you bring to your job?

My passion – definitely. Not only do I love what I do, but I really care about the work I do, and the people I do it for. I always strive to produce the best results possible for everyone involved.

What is your favourite thing about your career?

Being in the web development world everything moves at such a quick pace. There’s never a dull moment. I love learning new approaches to old problems. Staying on top of all of the changes can be difficult but the challenge of it really drives me.

Just for fun – what are you currently watching on Netflix?

I am watching the US version of “The Office” all the way through again for the 3rd or 4th time. I don’t even know, I’ve lost track! I love the humour in that show, it always makes me laugh.

On top of being a web development guru, Kristy has deep knowledge of multi-channel e-commerce and the logistics involved. She has worked with many national retailers including Amazon, eBay, Best Buy, The Source, Walmart and Costco. She is looking forward to helping our e-commerce clients develop their own multi-channel approaches and improve their online presence.

Kristy will be working closely with me to help develop exciting new services. Give us a shout if you want the inside scoop! You can also get in touch with Kristy on LinkedIn.

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Authenticity – a key ingredient for success https://excentric.ca/authenticity-key-ingredient-success/ Wed, 21 Mar 2018 20:09:20 +0000 http://excentric.ca/?p=1434 Some might argue that marketing, by its very nature, is not authentic. Things are changing though, thanks to the digital
transformation we have been witnessing, leaving consumers informed and in charge. Authenticity is key in order to be successful.

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IT’S ALL ABOUT TRUST.

Some might argue that marketing, by its very nature, is not authentic. Things are changing though, thanks to the digital transformation we have been witnessing, leaving consumers informed and in charge. Authenticity is key in order to be successful.

So, what really is authenticity?

It comes down to three simple things: stay true to who you are, what you do and who you serve. Keep this in mind and you will create value for your clients and, as a result, improve and grow your business.

How does authenticity work?
  • It differentiates you from the competition as trustworthy and reliable.
  • It enables individuals to relate to your business and makes them understand how your products and services can help them.
  • It provides assurance that your offer is of high quality.
  • It encourages engagement and will turn audiences into brand advocates.
“If you are your authentic self, you have no
competition.”
— JOSEPH CAMPBELL

People do business with companies and individuals they can rely on. To be successful, it is essential to be authentic and to be trusted by prospects and – equally important – to be trusted by Google.

How can you earn Google’s trust?
  • Having a secure URL means that it’s trusted by Google.
  • Ensure all web links point to trusted sites. Avoid broken links.
  • Strive for 5-star Google reviews.
  • Implement reputable cross links, including clients, suppliers and your social media accounts.
  • Avoid redundancy and fluff. Instead, focus on relevant website copy.
  • Post regular updates to your website via social feeds, news updates or blog posts.
  • Avoid keyword stuffing.
How can you earn trust with new potential clients?
  • Be real. Minimize the jargon and focus on authentic and meaningful content.
  • Talk the talk and walk the walk. Deliver on your promises – always.
  • Create a visually appealing website and collateral.
  • Ensure consistent messaging and branding across all channels – online and offline.
  • Incorporate video as it’s a great way to show personality.
  • Share behind-the-scenes details and feature LinkedIn links for people to read up on your skills and background.
  • Be accountable. Admit to mistakes.
  • Include case studies or samples of your work.
  • Include a blog with targeted content.
  • Be active on social media and engage your followers in an authentic manner.
  • Be responsive and easily contactable.

Now, this list may seem quite overwhelming at first. Set priorities and timelines and outsource components that you are not comfortable with.

Excentric would be happy to assist you in earning both Google’s trust as well as your clients’.

Contact us today to discuss further.

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New Brand Identity for Martello https://excentric.ca/new-brand-identity-martello/ Wed, 14 Mar 2018 13:25:24 +0000 http://excentric.ca/?p=1419 Founded in 2009, Martello Technologies is a private company headquartered in Ottawa, Canada with staff in Canada, the United States and France. Martello develops performance management solutions for unified communications (UC) systems, with a specialization in Mitel UC solutions.

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HOW EXCENTRIC HELPED MARTELLO DEFINE THEIR BRAND IDENTITY IN RAPID GROWTH MODE

Challenge:

Founded in 2009, Martello Technologies is a private company headquartered in Ottawa, Canada with staff in Canada, the United States and France. Martello develops performance management solutions for unified communications (UC) systems, with a specialization in Mitel UC solutions.

The Martello marketing team was looking to complete a corporate rebranding, as it was expanding its existing product and service offering and merging with SD-WAN player Elfiq Networks. The rebranding effort was very important as Martello moves from positioning itself as a behind-the-scenes partner, to being client facing and more prominent in the industry. After completing a merger transaction, the company also needed a strong brand identity that conveyed its joint vision and offer to the market.

Solution:

Martello evaluated several creative/design agencies, but ultimately selected Excentric as their creative agency of choice for the brand redesign. Of all the agencies they interviewed, Excentric excelled in creative branding and was perceived as a “hands-on, no fluff, get it done” partner that would work efficiently with the team to meet the aggressive timelines.

With a short turn-around time, the Excentric team began with an on-site strategy session involving key Martello leadership team members. This session provided the f ramework upon which Excentric could build out messaging and positioning for the proposed website and supporting deliverables.

Excentric worked to preserve the history and pride behind the original Martello brand, while delivering a ref reshed look and feel to impart a contemporary visual identity for the future.

In addition to the branding exercise, Excentric developed new creative that simply and clearly communicates their product suite.

Visit poweringnetworkperformance.com to preview the new Martello logo and product branding.

Project Scope/Deliverables:
  • Strategy + Positioning
  • Brand Development
  • Product Naming + Branding
  • Logo Design
  • Stationery Package
  • Presentation Design
  • Social Branding
  • Trade Show Display
  • Website Design + Development
“Excentric was fantastic to work with on our rebranding project. As a rapidly growing tech company, we needed a creative partner that could move quickly with us, and Excentric hit the mark. They delivered high quality design work that exceeded our expectations — we are looking forward to collaborating with them again in the future.”
— TRACY KING, Director of Marketing, Martello Technologies
Relevant links:

Defining a Brand Identity in Rapid Growth Mode: Inside Martello’s Brand Launch.
Read the Martello Blog Post

Powering Network Performance: Martello Launches New Brand Identity.
Read the Martello Press Release

Need help assessing your current branding?

Contact us and we’ll provide insight and a professional brand assessment.

Visit our website for more information about Excentric’s branding services.

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